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The Perplexing Failure of Classically Abby (Ben Shapiro's Sister)
In this in-depth analysis, Malcolm and Simone Collins explore the reasons behind Classically Abby's failure to gain traction as a conservative influencer. They dissect the changing landscape of conservative culture, the disconnect between traditional and modern right-wing values, and the importance of authenticity in online content creation. The video also touches on broader topics such as the evolution of conservative thought, the role of "vitalism" in modern conservative appeal, and the challenges facing established conservative institutions. Additionally, the Collins discuss the ethics of featuring children in online content and offer insights into successful conservative influencer strategies.
Malcolm Collins: [00:00:00] What? She's actually cool? She is actually an interesting nerd. What on earth? In real life. What? But the person she presents as, on YouTube, I loved your shock face here
Would you like to know more?
Malcolm Collins: Simone! I am so excited to be talking to you today. Something really interesting that we mentioned in a recent episode, that when I was editing it, I was like, wait a second, I should be really focused on this question. Why didn't, classically Abby, then Shapiro's sister,
Being a conservative woman in today's day and age is not easy. !
Malcolm Collins: why didn't she catch on with the public?
And so people can understand just how much this didn't work. She was doing tons and tons of ads at one point on YouTube. If you are active on YouTube, you definitely saw her all the time for a period. Every time I bought this up with a YouTuber, they're like, oh yeah, that. If you were aren't active on YouTube to give you an idea.
Her top four or five videos have over a million views. [00:01:00] And if you're paying for that much in ads, because it was certainly in ads that caused these videos to go out there certainly over a million dollars in ad spend, if I had to guess, I would guess it was probably 1. 5 to 2 million in ad spend.
For a channel that today. produces weekly videos that are similar in format to ours and similar also in content to ours and are getting, I'd say on average, probably about half the views that we get on daily videos. So this is really interesting to me and I can post our numbers on the screen and everything like that.
So you can check our math. We're getting on average, I think now, what is it, 8, 000 views per day, 7, 000 views per day and about 1, 300 watch hours per day or 7, 400 watch hours per day depending it's, it goes up and down for us. There was a peak a little bit ago.
Simone Collins: But you've done a really good job, Malcolm.
Malcolm Collins: No,
Simone Collins: I don't know. I'm a million to 2 I would guess more like at least a hundred thousand dollars.
Malcolm Collins: Oh, [00:02:00] certainly more than a hundred thousand. Really? Oh, absolutely. It had to be there. There is no way it was less than half a million, but I suspect very likely between a million and a half, a million and a half.
But we can run the numbers, whatever. The point being is she's connected to a famous person. Her videos are generally well done, edited, well executed. She is an attractive woman. And she had the ability to get in front of tons of people. Why didn't her message connect with any audience? And this is a very important question to be asking for a, probably the biggest reason is because the message that she was shilling is the message that the conservative elites believe the conservative base should be hearing.
Simone Collins: Yeah. And I, my, when I was going through her [00:03:00] videos in preparation for this, cause I hadn't really
Published on 1 year, 5 months ago