Episode Details
Back to Episodes#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober
Description
Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.
Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.
Tas and Dave cover:
- How she built her audience on LinkedIn and turned it into a niche consulting business
- Creating problem-aware landing pages that convert and drive pipeline
- Evaluating overall marketing metrics rather than just channel-specific ROI
Timestamps
- (00:00) - - Intro
- (06:04) - Getting Started Publishing on LinkedIn
- (09:27) - - Niching Down on LinkedIn to Grow Faster
- (11:13) - - Getting Laid Off and Going All In On Consulting
- (14:45) - - The Power of Networking Calls
- (17:28) - - Attracting More Targeted Clients by Niching Down
- (20:43) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
- (25:28) - - Optimizing Landing Pages and Creative for Search Ads
- (26:36) - - Utilizing Paid Traffic for B2B
- (31:25) - - Measuring Success Beyond Just Conversions
- (34:44) - - Making Landing Pages Customer Centric
- (36:32) - - Why Founders Need to Be On Social Media
- (39:03) - - Navigating Long Sales Cycles and Marketing Impact
- (43:23) - - Attribution Should Align With How Buyers Buy
- (45:31) - - Digital Ads and Landing Page Success
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