Episode Details

S5 Ep17 PEARL of AIMA VINTAGE: Mumbai, India based vintage seller - on the secondhand culture in India, her Instagram-based resale shop, street markets, and sourcing strategies.

JOIN OUR PATREON COMMUNITY: https://www.patreon.com/prelovedpod

Listen and subscribe on: iTunes | Spotify | Stitcher | Google Play | or wherever you get your podcasts! Please rate & review the show so more vintage lovers find this community.

Pre-Loved Podcast is a weekly interview show about rad vintage style with guests you'll want to go thrifting with. Find the show at @emilymstochl on Instagram and @PreLovedPod on Twitter.

Pre-Loved Podcast: Pearl of AIMA Vintage

Today we're Pearl of Aima Vintage, a vintage store based in Mumbai, India. Pearl started AIMA as an Instagram shop in June 2019.

On this episode we talk about Pearl's upbringing with secondhand, the secondhand and vintage culture in India and how it has recently shifted, we talk about running an Instagram shop on the side of a full-time job -- Pearl shoots, styles, models, conceptualises, package orders and everything in between by herself, while working full time as a social media manger and graphic designer! And, of course, we hear really great style stories. I'm excited to bring you this episode today, so let's dive right in!

Today's episode is sponsored by ShopConsciously. Support their artisan entrepreneurs on www.shopconsciously.com.

All the Episode Links:

• @aimavintage
• The Coloba Causeway in Mumbai
• @karenbritchick
• @bjonesstyle
• @thelocalthrift_
• @copperboomvintage
• @folkpants

* JOIN THE PATREON COMMUNITY and get the Pre-Loved Podcast News Flash: https://www.patreon.com/prelovedpod

A special thanks goes out to my Patron Insiders:

• Lucero Buendia
• Patty Weber
• Meg Fazio of Little Raisin Vintage
• Beverley Docherty of Wolfe Pack Vintage
• Julie Kearns of Shop Junket

**For more good stuff every week be sure you subscribe to Emily's newsletter! It's called The French Press and you can sign up here.

*** Pre-Loved Podcast stickers are on sale now! PayPal me $4.00 USD at this link, or to @Emily