Episode Details

True to his gambler style when it comes to making business decisions, entrepreneur Eric Siu bought a failing marketing agency for $2 back in 2014. By refocusing the agency's vision from an SEO agency to a full-service digital marketing agency, Single Grain has grown into a full team of expert marketers who share Eric's vision and passion for constant growth. Now he joins us today to talk about how you can use a game mentality to grow your agency by constantly leveling up.

1. Lack of vision leads to making mistakes. Eric talks about the time when he almost lost everything. He says that, at the time, he had no notion of culture and no vision, and it almost cost him everything. Luckily, he was able to turn it around.
2. The game of life. The philosophy he shares in his book and has implemented in his agency is to look at it as a game. You need to be constantly leveling up. There are always new challenges and, if you're not where you wanted to be yet is because you haven't beat the current level. It's a game of resources, he says, you decide how you want to use your resources.
3. Going back to the basics. Sometimes we need to go back to the basics. Some of the smartest agency owners are really good at SEO and use these tools to find websites in their niche that's ranking for all the keywords they want, buy it, and then have that advantage. And let's not forget that these tools can also help grow your agency on a small budget.

Wix: Today's episode is sponsored by the Wix Partner Program. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out Wix.com/Partners to learn more and become a member of the community for free.

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Jason: [00:00:00] On this show, I bring on a past client where we talk about how he's grown his agency and he has a great book called "Leveling Up" and going through the stages and talks about e-sports, and we talk about sports and how you can use this in order to really grow your agency. We talked about Clubhouse, all kinds of stuff.

It's a really cool episode. We jump all around and we talk about a $75,000 Pokemon card. Crazy stuff. So, you're going to love this episode. Let's get into it.

Hey Eric. Welcome to the show.

Eric: [00:00:36] Good to see you, Jason. It's been a while.

Jason: [00:00:38] Yeah, man. It's been a while since we worked together. So tell us, uh, for the people that haven't heard of, you tell us who you are and what do you do?

Eric: [00:00:45] Yeah, thanks. So my name's Eric Siu. I helped level up the world through marketing. I have a couple of marketing businesses. I have an agency called Single Grain, a software company called Cl