Episode Details
Back to EpisodesNudge Theory Part II with Rory Sutherland
Season 2
Episode 53
Published 4 years, 7 months ago
Description
One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new.
In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.
Guest Rory Sutherland, Vice chairman Ogilvy UK
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