Episode Details
Back to EpisodesBMW’s Bet on Software: Evolution or Reinvention? | with Dr. Oliver Rumpf-Steppat of BMW
Season 2
Episode 10
Published 2 years, 2 months ago
Description
In this episode, Dr. Oliver Rumpf-Steppat from BMW North America joins Dr. John Heinlein, Chief Marketing Officer from Sonatus. We talk all about BMW in North America, Connected Drive, their new app store and much more
Chapters:
00:00 Overview
00:41 Meet Oliver Rumpf-Steppat
01:32 Oliver’s role at BMW NA
02:27 “Sheer Driving Pleasure”
03:29 BMW investment in software
05:10 BMW Connected Drive
06:28 Driver’s choice of engine type at BMW
08:47 ICE, EV and Hydrogen
09:35 EV driving experience
10:01 Connectivity in the US
12:29 Vehicle upgrades over time
13:28 Vehicles are not smartphones
14:45 BMW app store
16:45 Conclusion