Episode Details

Summary

In this episode of the Printerviews podcast, Colin is joined by Chris and Luke from The Print Show. They discuss their backgrounds in the print industry and how they got involved in organising The Print Show. They also talk about the trends they have observed in the industry, such as advances in digital print and the importance of diversification.

The event hosts share their experiences and challenges in organising The Print Show and emphasize the importance of creating a valuable and informative experience for both exhibitors and attendees. The conversation covers various topics related to the UK Print Show, including the importance of marketing, the challenges faced by small businesses in attending events, and the value of networking and human interaction. They  also share funny stories from past shows and discuss the future of the industry and the Print Show.

Takeaways

• The print show provides a platform for both small and large businesses in the print industry to showcase their products and services.
• Advances in digital print have significantly improved the quality and capabilities of printed materials.
• Diversification is a key trend in the print industry, with businesses expanding their offerings to meet the changing needs of customers.
• Organizing a trade show like the print show is a challenging but rewarding endeavor, requiring careful planning and execution.
• The print show aims to provide a valuable and informative experience for both exhibitors and attendees, with a focus on showcasing new technologies and industry trends. The UK Print Show is committed to giving back to the industry by investing in marketing and promoting the event.
• Attending trade shows like the Print Show provides an opportunity to immerse oneself in the latest technologies, gain knowledge from industry professionals, and network with others in the industry.
• Small to medium businesses should consider attending the Print Show to benefit from the educational content, exhibitors, and networking opportunities.
• The industry is constantly evolving, and print businesses need to adapt and embrace new technologies to stay relevant.
• Human interaction and networking will always be important, even as technology advances.
• The future of the industry may involve changes in publishing, such as a shift to online models or subscription-based models.
• The Print Show aims to be a key event in the UK, providing a platform for businesses to showcase their products and services and connect with potential customers.
• The show organizers are constantly evolving and looking for ways to improve the event and meet the needs of exhibitors and attendees.