Episode Details

Priscilla McKinney is the CEO and “Momma Bird” of Little Bird Marketing, helping clients soar by creating and executing highly effective marketing plans. She is also a tireless advocate for research industry collaboration and produces an outstanding podcast, Ponderings from the Perch.

If you know Priscilla, you know she is relentlessly positive, energetic and curious. But what you didn’t know is that her curiosity was seeded early while traveling throughout Spain in a childhood singing troupe with her four sisters (in matching dresses, no less!).

Priscilla shares her story and offers sage advice to research firms looking to tell their own stories.