Episode Details

Do you know the most powerful trait to have as a sales professional? Find out in this episode of “The Sales Evangelist Podcast.” 

In this episode, I chat with Edwin Aristor, a GTM Growth Strategist with Praxis Labs, about how curiosity can transform sales performance and foster meaningful client relationships. Click play to learn more!

About Edwin Aristor

• Edwin Aristor is a multifaceted individual whose roles span from father and husband to sales professional and men's retreat facilitator. 
• Currently working with Praxis Labs, Edwin is part of the go-to-market team, focusing on promoting an immersive learning platform designed to build inclusive leadership skills.

The Role of Curiosity in Sales

• Curiosity is a deep, authentic commitment to understanding prospects and clients. 
• Edwin emphasizes the importance of accepting surface-level answers and engaging in deep discovery to unpack layers of business challenges. 
• Tune in and hear why authentic listening and asking probing questions are cornerstones of effective sales strategies.

Sales Vulnerabilities and Growth

• Edwin shares a story of one of his coworkers learning why vulnerability in sales is necessary.
• Hear why openness fosters a culture of continuous improvement at 6:08.

Practical Tips for Cultivating Curiosity

• Edwin discusses several actionable sales techniques to foster curiosity:
• Role-Playing in Sales: Regular role-play exercises on non-business topics can enhance one's questioning skills, which later translates into better business conversations.

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