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WARC x Cannes Lions: Instacart's marketing glow-up, inside India & creative effectiveness

WARC x Cannes Lions: Instacart's marketing glow-up, inside India & creative effectiveness

Episode 242 Published 2 years, 4 months ago
Description

On day four of Cannes Lions, WARC's Rica Facundo talks to Instacart's Laura Jones and Karen Crum from EY-Parthenon about redefining the value of brand. ANA's Latha Sarathy and WARC's Adi Kishore talk about new creative effectiveness research, and Gurdeep Puri (The Effectiveness Partnership) and Kawal Shoor shares insights into the factors driving India's marketing success.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

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