Episode Details

What does it take to craft a fully-fledged content experience that not only engages but also drives conversions? Tune in to this episode as 3 seasoned B2B CMOs reveal the secrets to transforming content into a powerful tool for connection and conversion:

🌟 Warren Daniels (Bynder) reveals how leveraging content templating enables localized, relevant experiences that drive results, like increasing campaign recall by 32%.

🌟 Ellina Shinnick (HUB International) discusses orchestrating thematic, integrated campaigns that bring the brand's personality to life through creative, energetic content, and their "HUB Outlook" campaign.

🌟 Katrina Klier (Sage Strategy Group) introduces the "Source and Savor" model to maximize content efficiency and impact while boosting resonance.

Uncover strategies to:

• Balance brand storytelling with performance marketing tactics

• Leverage research to redefine problems in a compelling, ownable way

• Measure content engagement to prioritize what resonates (and what to retire)

• Capitalize on AI's potential as an indispensable content team member