Episode Details

With just a little over two years as the CEO and co-founder of The Influencer Marketing Factory, Alessandro Bogliari and his team have built an amazing global influencer marketing agency. They help brands and companies launch influencer marketing campaigns on TikTok, Instagram, and Youtube. Alessandro joins us today to talk about how to identify trends and what to do in order to really separate your agency from everybody else.

1. Starting on a budget. Growing his company from just two workers to 20 in a short amount of time, Alessandro highlights the importance of being able to grow your agency on a budget. You can still get amazing results on a budget rather than spending money you don't have.

2. Don't just hop on a trend. Every time you create content for social media you should always take into account the specific medium, demographics, and type of user experience. Don't just hop on the new hot thing before you understand it.

3. Be curious. Dedicate some time to research, listen, and read about what's trending right now. Engage with the new generations and given let them show you how they use social media. You have to keep up. Don't just read about the new thing in the newspaper, because by the time it gets there, it's already been happening for a month and it's old news.

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HEADLINE

Jason: [00:00:00] On this episode, I talk with an amazing agency owner who's grown his agency to really big and in a very short time for really looking at the trends. And so we go through, how can you identify the trends and what do you actually need to do in order to do that major land grab and really separate your agency from everybody else?

It's a really cool story. I hope enjoy it.

Hey Alessandro, how are you doing? Welcome to the show.

Alessandro: [00:00:30] Yeah. Thank you so much for having me, Jason.

Jason: [00:00:32] Yes. I'm excited to have you on and tell your story. So tell us who you are and what do you do?

Alessandro: [00:00:39] Sure I am the CEO and co-founder of The Influencer Marketing Factory. We are a global influencer marketing agency. We specialize mostly in TikTok, YouTube, and Instagram. Um, we are based in the States, but we also have people in Europe I'm from Italy originally. So I understand the importance of having people both in the US and Europe.

And we mostly help the brands and companies from Fortune 100 up to, you know, direct to consumer stuff of companies, get in front and enga