Episode Details
Back to Episodes“Traditional TV Is No Longer Delivering Mass Reach" - Why Roku Is Poised to Own the Streaming Ad Boom
Season 2
Episode 16
Published 4 years, 9 months ago
Description
Roku's Vice President of Ads Marketing, Dan Robbins discusses why he believes the decline in linear TV ratings coupled with increased prices for TV ads gives Roku a wide opening. For top traditional brands, "that equation is no longer going to work” according to Robbins. He also dives into Roku's evolution from a device manufacturer to the leading ad platform in connected TV and why he sees a huge opportunity for dynamic ad insertion in live TV in the near future.
Guest: Dan Robbins
Host: Mike Shields
Producer: Kenya Hayes