Episode Details

week’s Tacos Tuesday show is brimming with expert advice on leveraging Amazon's new data rollouts, like brand metrics and category insights, now seamlessly integrated into Helium 10’s Adtomic tool. Discover how these new metrics can help you understand both organic and sponsored performance, offering a pathway to improved conversion rates by analyzing category averages. Plus, we dive into innovative advertising elements, including AI and sponsored TV, to future-proof your Amazon PPC strategies.

Launching a new product on Amazon and unsure about the best PPC tactics? Destaney breaks down the nuances between phrase, broad, and exact match campaigns, emphasizing the necessity of bid evaluation and search term analysis to boost exact match performance. Learn about keyword isolation and its potential to enhance relevancy and campaign success. With actionable tips on using our Keyword Tracker to analyze Amazon's recommended rank, you’ll find out how to significantly improve your organic ranking during the crucial launch phase.

As Prime Day approaches, how can you keep your ad campaigns sharp and your sales soaring? We explore effective strategies to drive extra traffic while overcoming eligibility issues, such as running sponsor brands to subpages and utilizing alternative platforms like TikTok and Google. Our discussion includes crucial advice on building landing pages for optimal conversions and making savvy budget adjustments for Prime Day. Balancing defensive campaigns with organic sales is key, and Destaney shares her wisdom on maintaining a competitive edge without cannibalizing your organic presence. Join us for this insightful episode packed with practical tips to elevate your Amazon advertising game!

In episode 571 of the Serious Sellers Podcast, Bradley and Destaney discuss:

• 00:00 - Amazon Advertising Strategy Session & AMA With Expert Guest
• 03:11 - Brand Metrics in Advertising Strategy
• 05:31 - Value of Amazon's Search Query Performance
• 08:48 - Understanding Repeat Purchases for Supplements
• 13:44 - Keyword Isolation Debate and Strategy
• 17:13 - Amazon Relevancy and Ranking Insights
• 20:45 - Optimizing Pricing Strategy for Prime Day
• 22:43 - Optimizing Amazon Advertising Budget Allocation
• 23:59 - Alternative Traffic Sources and Prime Day
• 30:22 - Amazon Advertising Strategies and Tips
• 31:31 - Planning for Prime Day Success

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Bradley Sutton:

Today we've got expert guest Destaney back on TACoS Tuesday and she's going to be answering a lot of advertising questions on a variety of topics such as keyword isolation, sponsor display strategy, Prime Day, PPC tips and more. How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ad’s reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show, that is our monthly TACoS Tuesday show, where we talk about anything and everything Amazon adve