Episode Details
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How "Playing it Safe" Ruins Fundraising ROI, and How to Fix It w/Tom Dauber
Season 1
Episode 31
Published 1 year, 10 months ago
Description
In this solo episode, Tom breaks down why the most uncomfortable fundraising activities are often the most effective. He maps common tactics—sales, events, crowdfunding, grants, major gifts, and planned giving—on a “comfort vs. effectiveness” chart and explains how to move your time and energy toward what truly drives results. You’ll learn why bake sales and auctions drain ROI, how to rethink staff time as part of your cost-to-raise-a-dollar, and how to build confidence in major and planned gift conversations that actually transform your mission.
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