Episode Details

Carin Luna-Ostaseski, Founder of SIA Scotch Whisky, joins the show to talk about

• The process Carin went through to kickstart the SIA brand, and being the first hispanic woman to found a Scotch brand.
• The state of the spirits industry and how SIA positions itself and competes with other liquor brands in the beverage category.
•  The "bonsai tree" method of building your company, and the importance of "starting in your own backyard" when launching a brand.