Episode Details
Back to EpisodesWhat 40 Years in Automotive Teaches You About Change | with Art Hyde, Mr. Mustang
Description
Art Hyde, Mr. Mustang, worked for Ford for 40 years across engineering, but especially with their iconic Mustang. Now he’s an associate professor of Automotive Engineering at the University of Michigan. This wide-ranging discussion starts in 1964 when Art first saw the Mustang, about his unique experiences as Chief Engineer of Mustang, and his thoughts on the shift to software-defined vehicles.
Chapters:
00:00 Overview
00:47 Meet Art Hyde
03:17 The path to Mustang Chief Engineer
04:46 Improving Mustang profitability
06:51 Catering individual tastes with customization
08:35 The Bullitt Mustang
10:59 Global Product Development System
12:59 Mechatronics: intersection of hardware and software
14:04 Software defined vehicles
14:45 SDVs are inevitable
16:04 Lessons from the pandemic supply chain crunch
17:36 Compressing design cycles
19:23 Evolving vehicle architecture
21:32 Central compute isn’t the only answer
24:31 Designing for multiple vehicle derivatives
26:14 University of Michigan Automotive Engineering
28:40 Conclusion