Episode Details
Back to Episodes874: Data, Guts and Marketing with BWH Hotels' SVP/ CMO Park
Season 8
Episode 874
Published 2 years, 1 month ago
Description
Joelle Park, SVP & Chief Marketing Officer at BWH Hotels shares the company's strategy of leveraging its mothership brand through it's "Life's a Trip" campaign to promote all its brands. Plus, how AI affects advertising, staying authentic and why travel influencers actually matter.