Episode Details

How do you get high email open rates? Discover the secret framework in this episode of the "Sales Evangelist Podcast."

I, the podcast host, sit down with special guest Vin Matano and discuss his four-part cold email secret. I'm telling you, you don't want to miss this episode. 

Vin shares his deep expertise in cold email outreach. Tune in to learn his effective email strategies that'll bring you tremendous success.

Who Is Vin Matano?

• Spending six years at Demandbase, Vin started as a BDR (Business Development Representative) before moving into a closing role on the mid-market major's team. 
• Recently, he embarked on an entrepreneurship journey, eager to leverage his rich experience in sales.
• But that's not all. In this episode, Vin unveils the number one outreach channel that played a pivotal role in growing his pipeline. The reveal happens right at 1:09. And no, it's not cold calling. Can you guess what it is?

Cold Emailing Success: What’s His Secret? (2:36 – 4:04)

• Many sales representatives struggle with personalized outreach. What on earth are you supposed to write? 
• Vin shares the ideal email structure to help you figure it out:
• Observation
• Problem Statement 
• Solution
• Call -To - Action
• Click play and discover why this email framework gives high open rates!

Crafting Irresistible Subject Lines (4:51 - 8: 01)

• Please don't tell me you believe c