Episode Details

Jake sits down with Joseph Goode and Cody Matthews of Truist Financial to discuss the ways you can go about building your own liquid empire. There are many strategies that Truist deploys when helping a customer realize their dream of opening a distillery, creating a whiskey company, and procuring barrels. Sit back, grab a pen and paper, and pour up some bourbon and listen to the latest episode of the Bourbon Lens Podcast.

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Cheers,
Scott and Jake
Bourbon Lens

About Truist Financial:

Truist Financial Corporation is a purpose-driven financial services company committed to inspire and
build better lives and communities. With 275 years of combined BB&T and SunTrust history, Truist
serves approximately 12 million households with leading market share in many high-growth markets
in the country. The company offers a wide range of services including retail, small business and
commercial banking; asset management; capital markets; commercial real estate; corporate and
institutional banking; insurance; mortgage; payments; specialized lending and wealth management.
Headquartered in Charlotte, North Carolina, Truist is the sixth-largest commercial bank in the U.S.
Truist Bank, Member FDIC. Learn more at Truist.com.

About Our Guests:

Joseph Goode, Senior Vice President, is the Beverage Industry Manager at Truist, based in Atlanta,
GA. Joe has covered the Beverage Industry for more than seventeen years. Prior to joining Truist,
Joe spent time at Wells Fargo Bank and Bank of Montreal; also covering the Beverage Industry at
both institutions. Throughout his career, Joe has covered much of the US working directly with
ownership and management teams across all beverage sectors.

• Beer Distribution
• Wine & Spirit Distribution
• Manufacturers (Beer, Wine, Spirits, Carbonated Soft Drinks, Other Non-Alcoholic Beverages)
• Soft Drink Bottlers & Distributors
• Importers
• Brand Companies
• Blenders & Rectif