Episode Details
Back to EpisodesWhat Really Makes BFT (Body Fit) Different, Better with Founder Cameron Falloon
Description
On today's episode we're joined by Body Fit (BFT) Founder Cam Falloon. After spending decades in the Health & Fitness industry, training professional athletes, celebrities and your regular weekend warrior, Cam wanted to leave his mark on the Group Training space by introducing a model that would not only allow your every day person to get a taste of effective programming and structure, but more importantly to deliver a product that would lead to longevity, increased adherence and a new understanding of how to train for long-term progress and results. BFT now has over 250 open studios across 7 countries and is leading from the front in the group training space.
Talking points:
- The origin story of BFT
- How a background in training and programming for athletes impacted the formulation of BFT
- Getting mental 'buy in' from members to transition from cardio based training to more strength dominant training
- How to educate members/clients on effective training
- Franchising
- The most popular classes at Body Fit
- Testing new training blocks before delivering them to the franchises
- What to look for when choosing partners/investors in your company/business
- Gamifying Strength training and innovating how that can be measured
- BFT's attendance rates
- BFT supporting Hyrox
- The importance of putting PEOPLE first, training specifics second
- The importance of your brand's messaging
- How we can continue to improve the group fitness landscape
- + more
https://www.bodyfittraining.com/
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Intro by Will Sparks.
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