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872: Sonesta Hotels Marketing & Branding Goes For Personal Connections
Season 7
Published 2 years, 1 month ago
Description
Last week at SonestaCon24 we had the chance to hear from Sonesta's CBO Elizabeth Harlow and CMO Chris Trick about how the company will define itself to the consumer. We discuss giving their customers access to things you can't buy with a relationship with Rolling Stone magazine, its rewards program and how they're leveraging micro influencers.