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Stories that mattered this week: Government adspend, M&A, Evening Standard
Description
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
The duo discuss what the pre-election period means for held-up government adspend, recent M&A activity by MediaSense and Mediaplus, and why the Evening Standard has fallen on troubled times.
Highlights:
0:40: How much government adspend has been put on hold during the pre-election period
4:39: MediaSense acquires PwC's media advisory
6:36: Indie merger: Total Media and Mediaplus
9:50: Why the Evening Standard dropped its daily edition
12:28: Takeaways from IAB Engage
14:25: The AA's new report on trust
16:30: News round-up: Election debate overnights, new leadership at Ocean Outdoor, plus The Washington Post, X's adult content and Netflix's gaming additions