Episode Details

Chris Dreyer is the founder and CEO of Rankings.io which is an agency specializing in SEO for personal injury law firms. Chris believes in being super niched in order to be successful for his clients. He says it takes extreme focus to deliver great SEO results and therefore his agency does not offer any other services or work with clients outside the legal industry. Chris is on the show to talk about how he's grown his agency beyond the first million and is now looking at an 8-figure revenue.

1. What got you to 7-figures won't get you to 8-figures. Referrals aren't scalable. Realizing this, Chris focuseds on marketing and has an employee dedicated to marketing for the agency, rather than just relying on referrals.
2. Revenue doesn't mean anything if you're not profitable. As the agency revenue grew, so did expenses netting the same profit. Chris implemented the principles of Profit First and the agency's profitability has improved because of it.
3. Get and keep the right people in the right seats. Whatever work is being done in-house, constantly evaluate whether those team members are actually contributing to the bottom line or causing a financial leakage.

Oribi: Today's episode of the Smart Agency Masterclass is sponsored by Oribi. Check out Oribi.io/smartagency for a free trial. Plus when you sign up for Oribi get 20% off the first three months with promo code: Smart Agency

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Jason: [00:00:00] On this episode, I bring back a repeat guest, friend, member, client on the Masterclass, and we're going to talk about how he went from a million in revenue all the way up to eight figures in the past couple of years. And we go over all kinds of really amazing stuff. So I think you're really going to love this episode and let's get into it.

Hey Chris, welcome back on the show.

Chris: [00:00:30] Yeah, thanks for having me, Jason.

Jason: [00:00:31] Yeah. I'm excited to have you back on. It's been a while since you've been on the podcast. Obviously, we chat all the time in the mastermind and back and forth about Star Wars and all goofy stuff. But for the people that haven't listened to the first episode, tell us who you are and what do you do?

Chris: [00:00:49] Yeah, my name's Chris Dreyer. I am the CEO of Rankings.io. We own a personal injury law firm SEO agency. So very hyper niche, both horizontally and vertically, and yeah, just excited to be here and happy to discuss it.

Jason: [00:01:05] Yeah. So last time you were on, you were just kind of cresting the million in revenue, and now you're a much further, so kind of take us through that journey a little bit about where you're at now and what are some key things that kind of looking back of going I wish I knew this time and I could have even gotten to your level now faster.

Chris: [00:01:30] That's a gr