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Host Kay Miller talks with return guest Kinsey Haynes, CMO of Kirkham Iron Tech, about the term "Moose" (your ideal target). They chat about being ready to "pivot" from a Moose who doesn't have an acknowledged need for your product or service - and find one who DOES. As an example, Haynes shares Irontech's shift from targeting rural water utilities to law firms for better results. They discuss the use of Sly Broadcast for voicemail outreach and SaleeAI for personalizing LinkedIn messages.  Haynes also highlights the effectiveness of direct mail campaigns, and reveals Irontech's strategy to stand out by sending personalized Christmas cards in May! Listen for ways to engage prospects and stand out in our digital age.

About Kindsey:

Kindsey Haynes is the Chief Marketing Officer of Kirkham IronTech, and has extensive experience in the information technology world as well as sales and management. Kindsey oversees the marketing and sales department, and uses AI extensively to develop marketing and sales strategies that have led the company to phenomenal growth.  

Kindsey graduated from the University of Arkansas, Fort Smith Arkansas and now calls Honolulu, Hawaii her home. When Kindsey isn't working on her next marketing campaign or project you can find her at the beach, doing a hike, watching her favorite show on Netflix currently Shameless or eating way too much sushi.

Contact:
linkedin.com/kindseyhaynes
Linktr.ee/kirhamirontech

Resources Mentioned: 

https://www.slybroadcast.com/
https://salee.pro/

Want to make more sales, grow your business, and stand out in a sea of sameness? Join me, Kay Miller, on the Uncopyable Women in Business podcast for conversations with successful women from all industries. You'll get real-world strategies, lessons, and tools you can use right now. 

I earned the nickname “Muffler Mama” after becoming the top muffler salesperson in the world, and for 30+ years my husband Steve and I have built an 8-figure business. I’m also an author, speaker, consultant. My goal is to provide Uncopyable value. I want you to say, "Wow, I've never thought of it that way!" 

Ready to accelerate your sales and business growth with Uncopyable strategies? Learn more about my services and products:  https://www.beuncopyable.com/kay

Contact:
kay@beuncopyable.com
linkedin.com/in/millerkay