Episode Details

John Jahnke joins Ultimate Guide to Partnering®

I’m excited to welcome my next guest to Ultimate Guide to Partnering, John Jahnke – CEO at Tackle.io, a Cloud Go To Market Platform that enables software companies to sell via the cloud.

As the CEO of Tackle, John has been instrumental in helping Independent Software Vendors (ISVs) streamline their business operations by leveraging cloud marketplaces. Since its inception in 2016, Tackle has been at the forefront of this transformation, creating a new category of software that simplifies the process for ISVs to list and sell their products in the cloud. In this episode, John and I discuss the rapid evolution of cloud go-to-market strategies, the role of hyperscalers, and the future of AI in the industry.

Let’s dive into the world of cloud marketplaces with John as he shares insights on the challenges and opportunities within this space. We explore the strategic decisions made by top software companies, the impact of economic conditions on cloud adoption, and the significant role AI plays in shaping the future. John also discusses the importance of aligning marketing and sales strategies with cloud channels and the transformative potential of AI-driven solutions.

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What You’ll Learn

1. The current landscape of cloud marketplaces and their rapid growth trajectory. (05:52)

2. The strategic importance of integrating cloud marketplaces into business operations. (11:00)

3. The evolving role of hyperscalers like AWS, Microsoft, and Google in the marketplace ecosystem. (16:32)

4. How economic conditions and AI advancements are influencing cloud adoption. (24:07)

5. The benefits of cloud marketplaces for CFOs, including improved financial metrics like days sales outstanding (DSO). (31:37)

6. Predictions for the future growth of cloud marketplaces and their impact on the software industry. (34:07)

7. The challenges and strategies for ISVs to succeed in the cloud marketplace environment. (39:52)

8. Insights into the role of data and AI in driving marketplace consumption and innovation. (43:25)

9. The importance of strategic partnerships and the evolving dynamics between ISVs and their channels. (47:10)

10. Advice for navigating the current macroeconomic environment and leveraging cloud marketplaces for growth. (50:31)

Quotes

– “If you’re not built with AI, someone will build to replace you.”
– “The strategic conversations around cloud marketplaces are now happening at the C-suite level.”
– “High-quality cloud go-to-market customers see collections like DSO under 30 days, which is remarkable in the current economic environment.”
– “Your strategy for partnering is not about routes to market. It’s about the commercialization of innovation.”

Join us as we delve into these topics and more with John, uncovering the insights and strategies that can help your business thrive in the ever-evolving world of cloud marketplaces and AI-driven innovation.

Transcript – Created by Adobe AI
(there may be some typos)

00;00;00;00 – 00;00;05;17 Vince

it seems that every CEO is calling the hyperscalers into the room and saying, how do we take advantage of AI?

00;00;05;17 – 00;00;09;22
John
if you’re not built with AI, someone will build to replace you.