Episode Details

Daisy Morris is the founder of The Self Hood, a successful social media consultancy and digital community. Under her leadership, The Selfhood has become a six-figure business with a vibrant community of over 30,000 creatives. As an expert in social media strategy, Daisy has worked with major brands such as Microsoft, Mind, the London College of Fashion, AllBright, Bill's, Vagabond Wines, and Candy Kittens.In this episode, she shares:- Her exact social media strategy that scored her partnerships with Apple, Gucci, and Adobe- How to build a profitable community in 2024- The bad habit that's costing you millions+ LOADS MORE!Tools I use:VidIQ - https://vidiq.com/creatorplaybooks/Riverside - https://riverside.fm/?via=callumFREE breakdown of Daisy's 10-step community-building strategy: https://callummcdonnell.substack.com/ Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnellFollow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Follow Daisy on socials:Instagram - https://www.instagram.com/the_self_hood/LinkedIn - https://www.linkedin.com/in/daisy-morris-the-selfhood/TikTok - https://www.tiktok.com/@the_self_hood/The Self Hood - https://www.theselfhood.com/Work with Callum: https://bit.ly/468OOc4Timestamps:00:00 Introduction01:26 Who Is Daisy Morris?03:13 Why Is Community Important?06:55 Step 1: Understanding Community09:08 Step 2: Know Your Story09:20 Step 3: Find Your People11:20 Step 4: Make Your Mark16:49 Step 5: Share Your Magic17:02 Step 6: Establish a Content Creation Process19:19 The REACH, ACT, CONVERT, ENGAGE Model19:48 Step 7: Your Community Journey20:01 Step 8: Collaborate With People20:20 Step 9: Community Management20:42 Step 10: Get Creative Off Screen21:28 Is Community Building Profitable?24:19 Community as the Future of Advertising30:52 Balancing Personal and Professional Transparency32:51 Mistakes to Avoid on Social Media35:10 Quality or Quantity39:34 Overcoming Social Anxiety and Networking41:21 Starting and Growing a Business45:52 Hosting and Attending Events50:45 Pitching to Brands and Creating Opportunities52:44 Brands Crushing It on Social Media57:22 Quick-fire Questions