Episode Details

Tell me if this sounds familiar: you know you need to publish a blog post, video, or newsletter, but you have no idea what you’re going to talk about. And this isn’t the first time it’s happened. 

You definitely have ideas, but you can’t think of anything at the moment. That’s why you need a content calendar – and why I’ve brought on Kaitlyn Merola to tell us all about them. 

We're going DEEP on how to plan, organize, and execute on your content and social plan using a centralized content calendar. Here’s what we’ll cover:

👉 What exactly is a content calendar (and how it’s different from a social calendar) 

👉 Determining the right content cadence (why more != better)

👉 Repurposing content across channels (maximize that ROI!)

👉 Mapping content to the buyer's journey (awareness, consideration, sales)

👉 Plus, in Accelerated, we talk about the role of AI in content creation (spoiler: not what you think!)

Whether you're a solopreneur in a content feast or a content famine, this is for you!

Top Takeaways

• A content calendar is a central place to plan, organize, and track all your content efforts across different channels. It helps provide direction and alignment for your content strategy.
• For SEO purposes, prioritize quality over quantity - publishing one high-quality blog post per week is often sufficient rather than lower-quality posts daily.
• Map your content to the buyer's journey stages (awareness, consideration, decision) to ensure it serves the right purpose at each stage.

Show Notes

• Kaitlyn Merola
• Move Marketing

Sponsored by Liquid Web

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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/