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The Evolution of Influencer Scams & Social Media Fraud w/ Meredith Lynch
Description
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Find Meredith's podcast here: https://open.spotify.com/show/498eaXr0N462OoKRSvdyCQ
In this week's episode, I explore some of the most popular ways in which influencers scam their audiences with TikTok star Meredith Lynch! Meredith and I dive into some notable examples, such as fake followers and reviews, crypto pump-and-dump promos, Instagram giveaways, affiliate marketing undisclosure, TikTok Shop, Master Resell Rights (a new MLM-esque scheme), and more.
Timestamps:
6:03 "Fake" influencer Lillee Jean & copyright striking
19:27 Fake reviews
25:40 Marques Brownlee criticised for review being "too honest"
31:33 Undisclosed affiliate links and ads
37:59 Promoting scams: Kenza Cosmetics, gambling mystery boxes & crypto
48:39 TikTok Shop
56:12 Luxury Instagram "giveaways"
1:02:00 Master Resell Rights
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Souces:
https://www.youtube.com/watch?v=9siWA2ACDlQ
https://www.youtube.com/watch?v=ntHTFELmDHs
https://www.youtube.com/watch?v=IHifwwHVdUw
https://www.reddit.com/r/BeautyGuruChatter/comments/c95kgq/a_discussion_of_lillee_jean/
https://www.youtube.com/watch?v=CL3sTBYIGT0
https://www.youtube.com/watch?v=LJzlYuodd2k
https://www.reddit.com/r/TikTokCringe/comments/181wwzb/tiktok_shops_are_getting_shut_down_due_to/
https://www.reddit.com/r/SBCGaming/comments/17nskf2/got_scammed_from_a_tiktok_shop/
https://www.youtube.com/watch?v=ntg2XAHByBE&ab_channel=YouTubeMovies