Episode Details
Back to EpisodesMcCormick Shows Brands How to Make Every Moment Shoppable with James Seidl, Vice President Digital Commerce & Alt Channels
Episode 101
Published 5 years, 3 months ago
Description
Join James Seidl, VP of digital commerce at McCormick, to learn how he built a powerful ecommerce organization while leading the transformation of its direct-to-consumer (D2C) strategy. Explore McCormick's wins and lessons learned on this D2C journey, as well as Seidl’s actionable insights on how to build and execute a winning D2C strategy.