Episode Details

Michele Macguire is an eSports executive with extensive experience in advertising, media, and entertainment.

In this episode of Good Revenue, host Neeta Bidwai and Michele cover:

• The evolution of esports from its beginnings in the 70s to its current state, highlighting major platforms like Twitch and YouTube Live.
• Challenges and strategies in building crucial partnerships, especially amidst the market’s immaturity and the ‘winter of esports’ downturn in 2023.
• Business models, revenue streams, and the pivotal role of viewers.
• Valuable lessons on M&A integration plans and their importance in acquisitions.
• Advice for CEOs & companies and the significance of understanding customer needs for high performance.

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Where to find Michele:

https://www.linkedin.com/in/michelemaguiresf/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

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Highlights:

00:00 Introduction and Guest Welcome

00:22 Understanding eSports: Definition and History

03:12 Building Partnerships in eSports

04:43 Challenges and Opportunities in eSports

10:00 Exploring Business Models in eSports

15:52 Mergers and Acquisitions: Insights and Strategies

25:06 Advice for CEOs and Senior Executives

28:19 Key Traits of High-Performance Companies

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Referenced:

• Twitch: https://www.twitch.tv/

• Youtube Live: https://www.youtube.com/live 

• eSports world cup: https://esportsworldcup.com/

• Deloitte eSports insights report: https://www2.deloitte.com/us/en/insights/industry/telecommunications/non-endemic-brands-esports.html

• Asteri: https://www.asteri.io/

• Niko: https://nikopartners.com/ 

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• Apple Podcast: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 

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