Episode Details

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. 

In this episode, we discuss: 

• How to build a successful B2B eCommerce strategy 
• Understanding the needs of B2B customers 
• Tailoring the experience 
• The long-term benefits of B2B eCommerce 

Dive in: 

[04:51] B2B offers scalable, economical way to expand. 

[08:26] Selling to businesses requires different strategy. 

[09:45] Merchants must plan and market for success. 

[14:16] Biggest used features of the SparkLayer system. 

[17:06] 50-50 split between experienced and new B2B merchants. 

[20:34] Insider Tips from Alex! 

 

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