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Hits Radio Rebrand - Paul Gerrard
Published 2 years, 1 month ago
Description
What are the logistics and strategies behind rebranding radio stations? Recently several heritage local stations rebranded to Hits Radio and our host, Georgy Jamieson, chats to Paul Gerrard, content director for Hits Radio, about the change. How do you carry something like this out and what are the pros and cons?