Episode Details
Back to EpisodesMYB044: What's the difference between a Sales Manager and an Account Manager
Published 2 years ago
Description
This week's key takeaway:
What's the difference between a Sales Manager and an Account Manager? - with Ben Fewtrell and David Carlin
Episode intro:
We get this question from a lot of clients, so we thought we'd dedicate an episode to explaining the all-important difference between making sales and managing clients.
Don't make the mistake of promoting your salespeople to account management! We'll tell you that one for free, plus a whole host of other insight on the matter.
In this week's episode you will learn:
- The KPIs for a Sales Manager versus an Account Manager
- How to look at conversion rates and sales differently
- Where an estimator/quoter fits in
- The difference between a 'hunter' and a 'minder'
- Why you need a CRM
- How to know if your customers are happy
- Why lead acquisition is not the be-all and end-all
Show links:
- This week's handout can be found here: http://maxmyprofit.com.au/structure
- Check out our courses here: https://maxmyprofit.com.au/maxed
- Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/