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#700: PRIME at $25 a bottle?!
Published 2 years ago
Description
Haikkel, CEO and founder of SGFRSTORE, launched PRIME energy drink in Singapore at $25 per bottle, positioning it as a premium offering from the USA. He shared insights into the initial pricing strategy. Meanwhile, his co-founder, Luqmaan, was previously involved in content creation before joining SGFRSTORE. Their connection was sparked when Luqmaan created a witty video cautioning viewers about SGFRSTORE's perceived high prices, prompting Haikkel to reach out to him.
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