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Competitive Analysis: How often are you checking yours?
Description
In this episode, Fiona discusses the powerful tool of a competitive matrix to help business owners. Learn how to use this framework to compare your business against competitors. Tune in!
You'll Learn How To:
- Introduction to the competitive matrix and its importance
- Difference between positioning and competition
- Attributes that influence customer loyalty in a bakery example
- Step-by-step guide to creating and using a competitive matrix
- Assigning weight to different attributes and calculating scores
- Application of the competitive matrix
- Importance of understanding competitors
- Leveraging competitive analysis
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