Episode Details

Dan Grant explains which SEO metrics actually matter for link building and why you should focus on page-level data instead of domain-level scores. He breaks down concepts like power, trust (LRT Trust), detox risk, URL Rating, and anchor text, showing how links pass power, trust, and risk from the source page to the target page. Dan demonstrates the pitfalls of relying on domain metrics like DR, highlights issues with outdated or non-live links, and explains why tools like Link Research Tools and its Link Detox Risk and Power*Trust metrics give a more accurate picture. He also shows how to use a link simulator to pre-evaluate link opportunities, avoid high-risk links, and prioritise links that combine strong power with strong trust for safer, more effective link building.

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