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Look after your CTR as the most precious KPI for your organic strategy - with Carmen Dominguez
Season 2024
Episode 253
Published 2 years ago
Description
Carmen Dominguez shares with David Bain that in 2024 you should look after your CTR as the most precious KPI for your organic strategy.
Talking points include:
Why is your CTR so important?
Why is click through rate a KPI?
How do you keep track of your CTR - what software do you use?
How do you identify the terms that you need to optimise for?
How do you influence your CTR?
What other KPIs do you track?