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092: How to tailor your cold calls to match your prospect’s communication style with Shawn Sease
Published 7 years, 3 months ago
Description
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Shawn Sease, Director SDR Client Services at outbound sales consultancy Sales Developers.
Shawn is veteran sales leader and entrepreneur: he’s led sales teams at numerous tech companies, and founded multiple organizations, varying from a brewery to govtech startups.
Throughout the pod, Collin and Shawn discuss a unique, nuanced style of nailing cold calls: mirroring your pitch to match your prospect’s particular conversation style. Highlights include: Shawn’s introduction to his cold call methodology (11:18), distinct conversational styles (16:01), and the impact of this cold call methodology on Shawn’s day to day (38:50).