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158: Deliverability 101: Make sure your sales emails don’t end up in the Spam folder with Michael Maximoff
Description
On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Michael Maximoff, Co-Founder of Folderly.
Michael is an entrepreneur, as well as a sales and marketing consultant, with expertise in email deliverability.
Throughout the pod, Collin and Michael discuss the always-critical topic of email deliverability. For those of you that rely on emails as, at least one part of your outreach strategy, you don’t want to miss this discussion.
Highlights include: deliverability basics (2:54), the importance of email ‘warming-up’ (11:31), email providers (16:35), email content (21:26), what happens when you send an email? (28:41), common mistakes (35:04), and cold call Collin (38:51).
Shownotes:
Folderly.io
https://www.linkedin.com/in/michael-maximoff/
What is email deliverability? https://bit.ly/3h1rj8X