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Zach Giglio's Guide to AI Empowerment for SMB's
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Explore the intersection of entrepreneurship and AI with Zach Giglio and get an insider's look at Zach's accolade-winning leap from communications to AI marketing mastery. Discover how our stories converge on the common ground of innovation and the transformative potential of artificial intelligence for businesses of all sizes.
Artificial intelligence isn't reserved for the tech elite; it's a tool that's making waves across the business landscape, and this episode peels back the layers of its mystique. Learn how AI is not a job stealer but a powerful collaborator, enhancing how we work and compete in the market. We share our personal experiences and provide a roadmap of resources for the AI-curious, from free online courses to newsletters, dispelling the notion that AI literacy is out of reach for the everyday entrepreneur.
Finally, our conversation takes a practical turn, offering SMB's a toolkit to leverage AI's prowess without the coding headaches. With discussions on AI platforms like ChatGPT and Canva, we demonstrate how AI can streamline marketing and design efforts. We also tackle the ethical considerations and the importance of transparency in AI utilization, all while giving you a glimpse of an upcoming Summerville event that promises to arm SMBs with actionable AI insights. Join us for this episode where business meets the future, narrated by the voices at the
South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.
King & Columbus is a full-service marketing and advertising agency based in South Carolina that helps brands grow through a mix of creative storytelling and data-driven strategy. They offer everything from branding and content creation to media planning, digital advertising, and PR—focused on delivering measurable results across digital, social, and traditional channels. https://kingandcolumbus.com
Title Sponsor: Charleston American Marketing Association
Presenting Sponsor: Charleston Media Solutions
Annual Sponsor: SCRA; South Carolina Research Authority
Quarterly Sponsor: King and Columbus
CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen,
Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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