Episode Details
Back to EpisodesHow brands are using TikTok to create new products, including Chipotle menu items
Season 6
Episode 24
Published 1 year, 10 months ago
Description
Next in Media spoke with Tim Natividad, US Head of Enterprise Sales at TikTok, about how the company is trying to vie for traditional TV dollars - while also helping brands embrace a whole new form of marketing on what he calls a "participation engine.'
Guest: Tim Natividad
Host: Mike Shields
Sponsored by: Epsilon
Produced by: Fresh Take