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33 - Core Values Are Not Enough
Description
I’m glad you’re here for an episode that may be a little bit short but is full of necessity. I want to talk about core values. A lot of businesses talk about core values, small and large businesses alike. And that’s good! Every business should have done an activity that helps define and develop its core values as a company. What I’ve been seeing lately, though, is that while it’s wonderful to hear a business declare “We stand for loyalty, transparency, and trust”, what happens if what occurs in levels of the business contradicts those values? That’s what I want to examine.
It may sound harsh, or like doom and gloom when I say that stating core values that are not followed through on in actions as a business truly can be the demise of the business. Why would I say that? Core values represent things you promise to be and do as a company. If you fail to live up to those stated values, you lose integrity. You present as out of alignment and customers lose trust in everything you say and offer. That kind of loss can be catastrophic to a business.
I want to give you examples of situations I’ve encountered with real business owners that demonstrate this. How does this contradiction show up? What does it look like when core values aren’t acted on in a business? Where does it usually creep in? How can that be prevented? I want you and your business to succeed so I’m going to address all those questions. I’m glad you’re joining me to dig deeper into what core values mean beyond stating them as part of a business plan. It’s so important to ask yourself how you will keep those values alive in your daily activities.
Key Moments
02:02 Why misalignment with core values can be the end of a business
03:03 Business example of core values initially in action
05:01 Follow-up example of how later actions were at odds with the stated core values
- Why a noted misalignment of core values to actions matters
- Ask what your business’s core values are and whether you are demonstrating them
- Look into your team and ask yourself if they’re leading or being led according to your core values
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Resources discussed in this episode:
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Contact Kari Lotzien | Be the Anchor:
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Transcript:
Kari Lotzien: [00:00:01] Welcome to Be the Anchor, the podcast. I'm your host, business and leadership coach Kari Lotzien. When the seas of life get stormy, and they always will, it is not up to us to captain anyone else's ship or to try to calm the waters of the ocean. It's up to us to set our own destination for what we really want, and to learn how to navigate those waves of life together while finding that place of security and stability with others. I call this being an anchor.
Kari Lotzien: [00:00:38] Hello my friends. I'm so glad you're here. Today's episode is going to be a little bit short, but I feel like it has so much necessity. So I don't think that it is uncommon right now to hear businesses talk about their core values. And I think that a lot of small businesses, a lot of large businesses, can say here's what we stand for: we believe in trust, we believe in transparency, we believe in loyalty, we believe in professionalism. And that is all fine and good. And I really hope that if you haven't kind of done an activity around developing the core values of your business, that you will do that. W