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Michael Dewar from Samsonite: How to Keep a 100 Year Old Brand Thriving | #408
Description
In this episode of Add To Cart, we are joined by Michael Dewar, Head of eCommerce for Australia & New Zealand at Samsonite. Synonymous with luggage and travel for more than a century, Samsonite is a leader in the global lifestyle bag industry and comprises sub brands such as Tumi, American Tourister and High Sierra. In this chat, Michael shares how this heritage brand has embraced engaging new audiences with socials, he reveals his top packing hack and what goes on inside a smash room. Plus, yes, you will find out whether a roast chicken is in fact heavier than a suitcase….all the important questions here on Add to Cart!
Links from the episode:
Questions answered:
- How do you keep your customers engaged over time?
- What are you seeing around the world in terms of the way customers are shopping online?
- What is your top packing hack?
This episode was brought to you by…
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Micheal Dewar from Samsonite
Hands-on eCommerce and Digital leader specialising in the execution of innovative, commercial strategies and digital transformations. A conscientious, customer-obsessed team mate with a 15+ year track record spearheading multitudes of key business-critical digital assets. Common elements throughout Michael’s career involve road-mapping and problem solving utilising web technologies, all the while inspiring passionate, high performing teams to deliver exceptional customer experiences.
You can contact Michael at LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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