Episode Details

Innovative social media and marketing strategies are transforming the mortgage industry landscape. By leveraging platforms like Instagram, TikTok, and LinkedIn, mortgage professionals can connect with clients in creative and engaging ways. These strategies not only enhance visibility and brand awareness but also foster meaningful relationships and drive business growth in the competitive mortgage market.  Alec Hanson is the CMO of LoanDepot, a contemporary leader in the mortgage industry. With a passion for impactful work, Alec helps Americans achieve the dream of homeownership through innovative branding, marketing, and social media strategies. He understands today's consumers want self-educated experiences with control over their journey. Today, Alec shares his transformational approach for authentically engaging customers in the modern digital world. Stay tuned! Resources loanDepot's Website Alec Hanson's Website Alec Hanson on Facebook Alec Hanson on LinkedIn Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer by Alec Hanson on Amazon