Episode Details

In this episode of Add To Cart, we checkout Simon Griffiths, Co-founder and CEO of Who Gives A Crap, a direct to consumer toilet paper brand who have revolutionised the product, offering subscription, funky packaging and a certain cool factor.  What’s more, they donate 50% of their profits to help build toilets in developing nations with a goal to make sure everyone in the world has access to proper sanitisation.

Links from the episode:

Patagonia

Nike

How I Work with Amantha Imber

The Journal. (The Wall Street Journal)

How I Built This with Guy Raz

The Who Gives A Crap Story | #052 

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

About your host: Nathan Bush from 12HIGH

Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Simon Griffiths from Who Gives A Crap

Simon Griffiths is the CEO of Who Gives A Crap, the Aussie brand that sells good looking, forest friendly toilet paper, paper towels and tissues direct-to-consumer. Who Gives A Crap donates 50% of their profits to help build toilets for those in need. As much as Simon loves toilet paper, Simon started the business for it’s impact, with the company on a mission to improve access to hygiene, clean water and basic sanitation in developing countries. Since founding the company back in 2013, Who Gives A Crap has donated more than $8 million.

You can contact Simon at LinkedIn

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