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How to use SEO Data to improve processes & prevent future damage - with Marco Giordano
Season 2024
Episode 245
Published 2 years, 1 month ago
Description
David and Marco discuss how to use SEO Data to improve processes and prevent future damage.
Marco says: “Use SEO data to improve processes and prevent future damage."
What SEO data are we talking about here?
“Mostly Search Console data, analytics, and crawl data from a crawler like Screaming Frog. If possible, you should be integrating non-SEO data as well.
Non-SEO data is any data that is not purely SEO: customer data, sales data, etc. It could be content information, like the author of a given article, which can still provide a lot of value for SEO.”