Episode Details
Back to EpisodesThe Pricing Mistakes That Bankrupted JCPenny
Season 1
Episode 307
Published 2 years, 2 months ago
Description
E307: JCPenny's mammoth pricing mistakes ruined decades of brand building and contributed to the company's filing for bankruptcy.
+ 3 pricing hacks anybody can do in under 2 seconds to "drastically" increase chances of people buying.
0:00 Introduction to Pricing Tricks and JCPenney's Fail
0:56 Deep Dive into JCPenney's Pricing Misstep
2:18 Psychological Impact of Pricing Strategies
3:46 Additional Pricing Tricks
7:36 Final Thoughts and Tips
#pricingstrategy #entrepreneurship #advertising #marketing
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