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#8 | What Most Startups Miss When Hiring an Agency — Insights From a Multimedia Expert
Description
Outsourcing is a smart move — but only if you choose the right partner.
In this episode, Hakeem is joined by Nomi Farooq, founder of multimedia marketing agency Shoot Business, to discuss what really matters when outsourcing. Whether you’re a clinician launching your first product or scaling internationally, this episode breaks down how to evaluate agencies and avoid common pitfalls.
- Learn how to vet agencies that truly align with your go-to-market and export strategy
- Understand why confidence and clarity are essential before outsourcing
- Get practical tips from an expert who’s seen what works — and what doesn’t
Hit play now to learn how to outsource with intention and drive real results.
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This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.