Episode Details
Back to Episodes
Boom Bling: TikTok's sonic guerrilla marketing
Description
TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, executed a covert marketing strategy, and fought through a final debate about a single note. Featuring Roscoe Williamson and Aifric Lennon from MassiveMusic.
Twenty Thousand Hertz is produced by Defacto Sound.
Subscribe on YouTube to see our video series.
If you know what this week's mystery sound is, tell us at mystery.20k.org.
Support the show and get ad-free episodes at 20k.org/plus.
Follow Dallas on Instagram, TikTok, Facebook, and LinkedIn.
Join our community on Reddit.
Sign up for a one-dollar-per-month trial at shopify.com/20k.
Claim your $75 sponsored job credit at indeed.com/hertz.
Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/tiktoksboombling
Learn more about your ad choices. Visit megaphone.fm/adchoices